Frequently Asked

How long have you been planning events?

Owner & Creative Director, Nicole George, started planning events in 2010 while she was still in design school and has since planned and produced over 350 weddings, corporate, and social events ever since! She started her career with a leading San Diego wedding planning firm and went on to manage events at two museums in San Diego’s Balboa Park.  Nicole George Events launched in San Diego in 2013 and expanded with a second location in Long Beach in 2015!



Do you coordinate other events besides weddings?

Heck yes! We produce social and corporate events, creative shoots and launch parties, birthdays, and a ton more. Please visit our weddings & events page + event design page for more information.



Do you host multiple events in one day?

Although we prefer to have all hands on deck with one wedding per day, we can host multiple events in one day with our San Diego and Los Angeles teams.  There will always be at least one Lead Planner + one assistant with each wedding or event we service, with the option to add more event assistants if desired or necessary.



What does it mean to design a wedding?

“Our goal is to create a fun celebration with a side of wedding! You read that right….a party that your guests will remember without all of the tired wedding-y formality that, in all honesty, doesn’t speak to who you are as individuals or a couple. I truly believe that your and any celebration should be more than just the “pretty”… it should express purpose and personality. That is where design comes in. 95% of my couples come to me because they have an idea, but don’t really know how to execute it. It’s my job to help identify what makes you and your partner unique and how we will reflect that on your wedding day. Bringing those details to the surface will help guide your theme, atmosphere, ambiance, and all of those fun + tiny details that make your wedding… “you.” Our focus is to pull all of those pieces together…decor and rentals, space plan, budgeting, vendor selection… to create a fun and personalized experience for you and your guests. “

— Nicole George, Owner + Lead Planner.

If that doesn’t sound like something you’re into, no worries! … but we’re probably not going to be the best fit. Note that all of the weddings + events that you will find in our portfolio were design-oriented packages such as my Partial or Full Service Planning services.



What does your design process look like?

Most of our couples opt for design-oriented planning packages such as our Partial Planning or Full-Service Planning packages. However, since no two clients’ visions, wants, needs, and budgets are the same, we approach each event with a customized design  process. Our design process focuses on a multitude of design conversations, inspiration & conceptualization, hand rendering, computer aided drafting, and visual rental, paper good, and floral mock-ups just to name a few. After honing in on a concept and design that fits our client’s style, personalities, and budget, we source vendors that compliment the design. Allowing couples to feel immersed in the process, we schedule in-person meetings and mock-ups for everyone’s voices to be heard and to allow the art of collaboration to begin. The design process continues as we collaborate with a variety of vendors to achieve the vision via the aspects listed above all the way through to the day of the wedding!



Where do you meet your clients + do you travel?

I’m all about meeting in person! Depending on where you are located, I prefer to meet at my studio in Liberty Station San Diego or enjoy a coffee together in either the Los Angeles Arts District or in downtown Long Beach. Whether it is my studio or my various “go-to” meeting locations, I focus on meeting in quiet environments allowing couples to really open up and get comfortable without meeting location are quiet and uninterrupted environments that allow clients to really open up and get comfortable without any distractions. If you are a destination client, no worries there – let’s chat over the phone (coffee in hand, still)! And travel? Tell me where and I’m there!



I see “Month-Of”, but no “Day-Of” Coordination…do you offer that?

Although there are many great “day-of” coordinators out there, we prefer to get to know our couples on a more personal level and learn how we can integrate their personalities into the big day. Unfortunately, this type of relationship and planning can’t be done in the final few weeks prior to the wedding, when there is little-to-no wiggle room for adjustments or customization. Our month-of coordination package actually starts at least 3+ months before the big day! This robust package allows for more guidance, vendor selection, and contract massaging to ensure a successful and stress-free final few months, even if you are a master wedding planner yourself! Note that all of the weddings + events that you will find in my portfolio are with design oriented packages, such as Partial or Full Service Planning services. Month-of Coordination starts no earlier than 6-months prior to the wedding date. 



Is your pricing negotiable?

Although our rates are non-negotiable, I am confident that in consideration of our experience, you will find that your planning experience will be well worth the investment. Many of my past clients comment on their investment in past reviews!



What is included in your wedding packages?

Each package is designed to fit the needs of every type of wedding couple from logistical-focused month-of coordination to a personalized full-service planning and design experience. Basic descriptions of our packages are listed on our services page, however, please inquire so that we can send you our E-Brochure with a full breakdown of inclusions. After contracting, we have the ability to customize your package to fit your specific needs. All pricing is flat rate and based on 150 guests or lower. There are additional fees for higher guest counts due to an increase in staffing, weddings or events outside of San Diego or Los Angeles counties, and if additional design services are requested.



What types of budgets do you work with?

Our client’s wedding budgets typically range from 40-80K and opt for the Partial of Full Service Planning Packages for a personalized and hands-on design experience. Keep in mind that the average wedding in Southern California is 44K (source), which we find to be accurate for our wedding planning and design style.



Is your pricing all-inclusive?

Our packages are inclusive of all taxes, staffing, service fees, liability insurance, etc. for weddings for up to 150 guests. Additional fees may apply for extra design services, travel outside of San Diego and Los Angeles counties, additional setup and breakdown hours, and extra staffing if necessary.



Tell me about your payment schedule…

Payments are broken into three non-refundable payments; first due with payment, second due halfway through contract + event date, and third due one month prior to your event date. We accept credit cards and check. Sorry, we do not offer cash discounts.



Do you have a team on the day-of?

Yes! Aside from the Lead Planner, an Assistant Coordinator is included with all planning packages. Depending on the guest count and design style, more assistants may be necessary and can be added onto any package.



Are you licensed and insured?

Yes! Our team is fully licensed and insured.



How do you work with other vendors?

Creating your dream team is one of the most important aspects of wedding planning! Collaborating with our fellow vendors from the very beginning of your wedding planning allows us to not only build a trusting relationship but to work together on all of the logistical details in advance to ensure a smooth event on the day-of. We recommend appropriate vendors of the highest quality and standards in the industry, all of which have been personally vetted to fit your wedding style and budget. We are truly lucky that many of our fellow vendors offer exclusive perks and discounts to our couples on our behalf.


You sound like my soul mate, how do we make this happen?

Send us an inquiry form! I will get back to you within 48 hours with an E-Brochure and additional information about the company and availability. From there, we can set up a preliminary phone-call to see if we would be a good fit! If we’re both digging it, we can set up an in-person complimentary consultation so that we can discuss your preliminary wedding plans.

Get in touch



Here’s to the adventurers, the dreamers, and the do-ers…

San Diego Studio

Liberty Station, San Diego

Long Beach Studio

Coming Soon!


10am-6pm // Monday – Thursday

Events // Friday – Sunday

Meetings are by appointment only





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